AI Marketing
Where AI improves paid media and where human judgment still decides.
Upcoming
- How to feed Advantage+ the right conversion signal
- Offline conversions from your CRM, step by step
- AI creative testing without brand drift
Insights
Field notes on growth.
Practical guides from the work: what we test, what we measure and what we would do differently.
Meta Ads
Campaign structure, creative and measurement for Facebook and Instagram.
Upcoming
- Click-to-WhatsApp vs lead forms for restaurants
- Fixing Meta lead quality
- Conversions API deduplication explained
Google Ads
Search, Performance Max and measurement for service businesses.
Upcoming
- Search term audits that cut wasted spend
- Brand bidding: test before you decide
- Performance Max for lead generation
Hospitality Growth
Covers, reservations and repeat guests for restaurants, bars and clubs.
Upcoming
- Filling weekday covers with local ads
- Event promotion calendar for nightlife venues
- Review engines that stay within platform rules
Branding
Positioning and identity systems that make performance cheaper.
Upcoming
- Positioning for a single-location venue
- Identity systems that survive social media
AI Agents
Grounded assistants for sales and support, with safety built in.
Upcoming
- Grounding a sales assistant on your own content
- When to hand a chat to a human
Automation
WhatsApp, CRM and workflow automation for faster lead response.
Upcoming
- WhatsApp Business Platform vs the app
- Speed to lead: what the first five minutes are worth
Conversion Optimization
Landing pages, forms and testing that raise enquiry rates.
Upcoming
- Multi-step forms that qualify without killing volume
- Landing page message match
Tell us where growth is stuck.
Share your goals and budget. You will get a written recommendation, not a sales script.