Performance Media
Let algorithms optimise bids. Let us decide what they optimise for.
Media buying where models handle the repetitive decisions and people handle the strategy.
The problem
Why this usually underperforms
Meta Advantage+ and Google Performance Max are only as good as the signal you feed them. Most accounts optimise toward form fills or link clicks, so the platforms learn to find cheap, low-intent people. Spend goes up, sales calls go nowhere.
Our approach
How we run it
- 01
Rebuild the conversion signal: CRM-qualified leads and bookings are sent back to Meta and Google through server-side APIs, so the algorithms learn from outcomes, not clicks.
- 02
Use AI where it is strong: creative variant generation, audience expansion, budget pacing and anomaly alerts run daily without manual effort.
- 03
Keep humans where judgment matters: offer design, creative direction, and the weekly decision on what to scale, fix or stop.
Portfolio
AI Performance Marketing in our work
IndiaHospitality and Nightlife
Nightlife and Event Creative
Event posters and lineup creatives produced on a weekly cadence for clubs and bars.
- Graphic Design
- Motion Graphics
- Meta Ads
IndiaMultiple industries
Social Campaign Creatives
Instagram and social campaign designs for awareness and lead generation.
- Social Media Marketing
- Graphic Design
IndiaRestaurants
Restaurant Menu and Offer Promotions
Menu highlights, midweek offers and food promotions for restaurant marketing.
- Graphic Design
- Meta Ads
Deliverables
What you get
- Signal audit across pixel, Conversions API, GA4 and CRM
- Offline conversion pipeline from your CRM to Meta and Google
- Advantage+ and Performance Max structures with exclusions and guardrails
- Creative testing framework with 6 to 12 new variants per month
- Weekly decision log and monthly cost-per-qualified-lead review
Reporting
What we report on
- Cost per qualified lead
- Qualified-lead rate
- Spend pacing
- Creative win rate
Engagement
Monthly retainer plus ad spend paid directly by you. Minimum 3 months for models to learn.
FAQ
Common questions
Does AI performance marketing mean you hand everything to the algorithm?
No. Automation decides bids and placements inside the guardrails we set. Offer, audience exclusions, creative and budget decisions stay with a named strategist who signs off every week.
What do you need from us to start?
Admin or partner access to your ad accounts, your CRM or lead sheet, and agreement on what counts as a qualified lead. Without that definition no system can optimise for it.
Enquire
Talk to us about ai performance marketing
Tell us a little about your business. A strategist replies within one working day with questions or a recommended next step.
Often paired with
Tell us where growth is stuck.
Share your goals and budget. You will get a written recommendation, not a sales script.