Automation & CRM
Know which campaigns produce clients, not just clicks.
Tracking, attribution and dashboards that connect spend to revenue.
The problem
Why this usually underperforms
Ad platforms each claim credit for the same sale, GA4 shows a different number, and the CRM shows a third. Without a measurement plan, budget decisions are guesses.
Our approach
How we run it
- 01
Write a measurement plan: what counts, where it is recorded, who owns it.
- 02
Implement first-party attribution with consent, UTMs and click IDs stored on every lead.
- 03
Report platform, analytics and CRM numbers side by side, with clear definitions.
Deliverables
What you get
- Measurement plan and event taxonomy
- GA4, GTM and Conversions API implementation
- First-party attribution on lead capture
- Dashboard with platform, GA4 and CRM views
- Monthly analysis with recommendations
Reporting
What we report on
- Cost per qualified lead by channel
- Attribution coverage
- Revenue by campaign where tracked
Engagement
Setup project plus optional monthly analysis.
Industries
Marketing Analytics for your sector
FAQ
Common questions
Why do Meta, Google and GA4 show different numbers?
Each uses its own attribution window, model and data. None is simply wrong. We show them separately and anchor decisions on CRM-confirmed outcomes.
Enquire
Talk to us about marketing analytics
Tell us a little about your business. A strategist replies within one working day with questions or a recommended next step.
Often paired with
Tell us where growth is stuck.
Share your goals and budget. You will get a written recommendation, not a sales script.