Performance Media
Capture demand at the moment someone searches for it.
Search, Performance Max and YouTube for people already looking for you.
The problem
Why this usually underperforms
Search intent is the most valuable traffic you can buy, and the easiest to waste. Broad match without negatives, Performance Max eating brand searches, and conversion tracking that counts page views as leads are the usual leaks.
Our approach
How we run it
- 01
Start from search terms, not keywords: mine actual queries weekly and build negatives aggressively.
- 02
Separate brand, high-intent and discovery spend so each can be judged on its own economics.
- 03
Import qualified leads and won revenue so Smart Bidding chases buyers, not form spammers.
Portfolio
Google Ads & PPC in our work
IndiaHospitality and Nightlife
Nightlife and Event Creative
Event posters and lineup creatives produced on a weekly cadence for clubs and bars.
- Graphic Design
- Motion Graphics
- Meta Ads
IndiaMultiple industries
Social Campaign Creatives
Instagram and social campaign designs for awareness and lead generation.
- Social Media Marketing
- Graphic Design
IndiaRestaurants
Restaurant Menu and Offer Promotions
Menu highlights, midweek offers and food promotions for restaurant marketing.
- Graphic Design
- Meta Ads
Deliverables
What you get
- Account audit with wasted-spend estimate from search term data
- Rebuilt campaign structure with brand and non-brand separation
- Negative keyword lists and placement exclusions
- Landing page recommendations per ad group
- Offline conversion import from your CRM
Reporting
What we report on
- Cost per conversion
- Search impression share
- Wasted spend from irrelevant queries
- Cost per qualified lead
Engagement
Monthly retainer. Setup fee for accounts that need a full rebuild.
Industries
Google Ads & PPC for your sector
Hospitality
Fill rooms, tables and event calendars with direct bookings.
Healthcare
Patient enquiries handled with care and compliance.
Beauty & Wellness
Keep the appointment book full and clients returning.
Real Estate
Qualified buyer and investor leads for every launch.
Technology
Demand for software and tech products, measured to revenue.
FAQ
Common questions
Should we bid on our own brand name?
Usually yes, at low cost, if competitors bid on it or if Maps and aggregators push you down the page. We test by pausing brand search for a short window and measuring total leads, not just paid ones.
Is Performance Max right for a service business?
Sometimes. It works when you feed it qualified-lead data and exclude brand terms. Without that, it tends to buy cheap display inventory that looks good in reports and produces few real enquiries.
Enquire
Talk to us about google ads & ppc
Tell us a little about your business. A strategist replies within one working day with questions or a recommended next step.
Tell us where growth is stuck.
Share your goals and budget. You will get a written recommendation, not a sales script.