Performance Media
Reach the right audience beyond Meta and Google, with proof it worked.
Display, video and connected TV bought across exchanges with audience and context control.
The problem
Why this usually underperforms
Programmatic opens premium publishers, CTV and audio, but it also opens fraud, made-for-advertising sites and viewability below 50%. Without brand-safety controls and incrementality tests, it is hard to tell if it drove anything.
Our approach
How we run it
- 01
Plan by audience and context: first-party lists, contextual segments and curated private marketplace deals.
- 02
Protect the budget: brand-safety lists, fraud filtering and viewability floors applied from day one.
- 03
Measure lift, not last click: geo or audience holdout tests to estimate incremental effect.
Portfolio
Programmatic Advertising in our work
IndiaHospitality and Nightlife
Nightlife and Event Creative
Event posters and lineup creatives produced on a weekly cadence for clubs and bars.
- Graphic Design
- Motion Graphics
- Meta Ads
IndiaMultiple industries
Social Campaign Creatives
Instagram and social campaign designs for awareness and lead generation.
- Social Media Marketing
- Graphic Design
IndiaRestaurants
Restaurant Menu and Offer Promotions
Menu highlights, midweek offers and food promotions for restaurant marketing.
- Graphic Design
- Meta Ads
Deliverables
What you get
- Media plan with DSP recommendation and inventory mix
- Brand-safety and exclusion configuration
- Creative specs for display, video and CTV
- Holdout or lift study design
- Monthly reach, frequency and lift report
Reporting
What we report on
- Viewable CPM
- Reach and frequency
- Site visits from exposed audiences
- Incremental lift where tested
Engagement
Campaign-based or quarterly. Recommended for brands spending at least INR 5 lakh per month on media.
FAQ
Common questions
Is programmatic suitable for a single restaurant or clinic?
Rarely. Below a meaningful media budget, Meta and Google reach the same local audience at lower cost. We recommend programmatic for multi-location brands, launches and B2B account-based campaigns.
Enquire
Talk to us about programmatic advertising
Tell us a little about your business. A strategist replies within one working day with questions or a recommended next step.
Often paired with
Tell us where growth is stuck.
Share your goals and budget. You will get a written recommendation, not a sales script.